Research
RESEARCH GRANT (total funded amount: USD 242,000)
6. Jung, S. (PI) (2024). Enhancing ESG disclosure effectiveness in apparel firms through the development of an information classification system (효과적 정보공시 전략 제안을 위한 의류패션기업의 ESG 정보 분류체계 개발). Early Career Research Fund
(미래선도 신진연구자지원사업) [internal], KHU, Korea.
5. Jung, S. (PI) (2022). Discount or disclosure? Differential effects of price promotion strategies of sustainable fashion brands on consumers’ responses: Prospect theory and regulatory focus approach (지속가능한 패션브랜드의 가격할인과 가격공개전략에 따른 소비자반응의 차이검증: 전망이론과 조절초점성향을 근거로). Early Career Research Fund (인문사회 신진연구자지원사업) [external], National Research Foundation, Korea.
4. Jung, S. (PI) (2018). Cost transparency and customer equity: An experimental design (투명한 가격구조전략에 따른 소비자가치 증진의 관계 고찰). Early Career Fund (신진연구자지원사업) [internal], KHU, Korea.
3. Jung, S. (PI), & Ha-Brookshire, J. (2016). Moral responsibility of corporate sustainability- Consumer responses to corporate hypocrisy. RGC-General Research Fund [external], Research Grants Council, Hong Kong
2. Jung, S. (PI) (2015). Establishing local branding strategies based on slow fashion for the economic sustainability of small fashion businesses. RGC-Early Career Scheme [external], Research Grants Council, Hong Kong
1. Jung, S. (PI) (2015). Slow fashion as a viable strategy for small fashion firms. Seed Grant [internal], PolyU, Hong Kong
REFEREED JOURNAL PUBLICATION (*correspondence)
38. Woo, H., Jung, S., Baek, E., Seo, Y., & Park, S.* (2025). Retail district clustering in Seoul: Utilizing machine learning method based on large- and small-sized retail stores’ sales and location data (서울시 대규모∙ 중소규모 점포 매출액 및 위치데이터 기반 머신러닝을 활용한 상권 클러스터링). Journal of Korean Society of Clothing and Textiles (한국의류학회지) [SCOPUS], 49(3), 456-472.
37. Wang, Y., & Jung, S.* (2025). Lies experienced directly and observed from afar: An analysis of consumer response mechanisms to greenwashing in the fashion industry (직접 경험한 거짓말, 멀리서 관찰한 거짓말: 소비자 입장 차이에 따른 패션기업 그린워싱에 대한 반응 매커니즘 분석). The Korean Fashion and Textile Research Journal (한국의류산업학회지), 27(2), 158-168.
36. He, Y., & Jung, S.* (2025). Advertising messages in global crisis and therapeutic shopping motivation: The effects of appeal types and framing (글로벌 위기 상황의 광고 메시지와 치유적 구매동기: 소구유형 및 프레이밍 효과). Journal of Korean Society of Clothing and Textiles (한국의류학회지) [SCOPUS], 49(2), 318-333.
35. Kim, M. J., & Jung, S.* (2025). Coping with online review: The fashion firms’ failure and response types effects. Journal of Korean Society of Clothing and Textiles (한국의류학회지) [SCOPUS], 49(1), 49-64.
34. Wang, Y., & Jung, S.* (2025). The aftermath of greenwashing in the fashion industry: Chinese consumer responses to different types of greenwashing. Asia Pacific Journal of Marketing and Logistics [SSCI], 37(9), 2669-2685.
33. Jung, S.*, Lee, S. H. N., & Kim, M. J. (2024). Sustainably produced but unsustainably destroyed: Effective price promotion for the sustainable management of unsold inventory in Korea. Sustainability [SSCI], 16(15), 6456, DOI:10.3390/su16156456.
32. Kim, M. J., Kim, S., Lee, Y., & Jung, S.* (2024). Text-mining to explore ESG disclosure in the fashion industry (텍스트 마이닝을 통한 패션 기업의 ESG 정보 유형화). Journal of Korean Society of Clothing and Textiles (한국의류학회지) [SCOPUS], 48(5), 883-899.
31. Park, S. J., & Jung, S.* (2024). To donate or not: Effects of price difference and reference groups
on the intention to purchase a donation option (소비자는 기부를 선택할까: 가격차이, 준거집단이 기부옵션 선택에 미치는 영향력 검증). The Korean Fashion and Textile Research Journal (한국의류산업학회지), 26(3), 239-250.
30. Chen, X., & Jung, S.* (2024). Exploring the impact of consumer benefits and altruistic attitudes on
consumer attributions and donation intentions (소비자 혜택 유형 및 타인지향 성향이 패션기업의 기부활동에 대한 소비자 귀인과 기부 의도에 미치는 영향). Journal of Korean Society of Clothing and Textiles (한국의류학회지) [SCOPUS], 48(4)
29. Woo, H., Shin, D., Jung, S.*, & Jin, B. E. (2024). The impact of crisis on consumers’ value systems: Psychological pathways to sustainable behavior. Journal of Korean Society of Clothing and Textiles (한국의류학회지) [SCOPUS], 48(3), 433-450.
28. Jung, S., Shin, D., Woo, H.*, & Jin, B. E. (2024). The spillover effects of positive and negative CSR publicity: How and why the effect is lessened versus amplified. Corporate Social Responsibility and Environmental Management [SSCI, 2022 JCR Top 10% in Environmental Studies], 31(3), 2086-2097.
27. Bhaduri, G. *, Jung, S., & Ha-Brookshire, J. (2024). Effects of CSR messages on apparel consumers’ word-of-mouth: Perceived corporate hypocrisy as a mediator. Clothing and Textiles Research Journal [SSCI], 42(1), 35-50.
26. Zhou, X., & Jung, S.* (2023). The effects of offering discount prices and bundle packages for sustainable fashion brands with a customer value approach (소비자가치를 근거로 한 지속가능한 패션브랜드의 가격할인과 번들 패키지 효과). Korean Society of Costume (복식), 73(5), 1-15.
25. Lee, S. H. N., Jung, S.*, & Ha-Brookshire, J. (2023). “We are watching you”: Investigation of consumer-employee perception gaps and the employee expectations-employer performance gaps. Fashion & Textiles [SCIE], 10(34), DOI: 10.1186/s40691-023-00353-9.
24. Jung, S.*, & Lee, S. H. N. (2022). The buffering effect of continuous CSR engagement on negative consumer responses toward brand crises. Corporate Social Responsibility and Environmental Management [SSCI, 2021 JCR Top 10% in Environmental Studies], 29(5), 1636-1646.
23. Wei, X., & Jung, S.* & Choi, C-M. (2022). Share it or buy it? Exploring the effects of brand attachment on commercial sharing services. Journal of Business Research [SSCI, 2021 JCR Top 25% in Business], 153, 115-127.
22. Wei, X., & Jung, S.* (2022). Benefit appeal and perceived corporate hypocrisy: Implications for CSR performance of fast fashion. Journal of Product and Brand Management [SSCI], 31(2), 206-217.
21. Wei, X., Lo, C. K. Y, Jung, S.*, & Choi, C-M. (2021). From co-consumption to co-production: A systemic review and research synthesis of collaborative consumption practices. Journal of Business Research [SSCI, 2020 JCR Top 25% in Business], 129, 282-294.
20. Jung, S.*, Bhaduri, G., & Ha-Brookshire, J. (2021). What to say and what to do: The determinants of corporate hypocrisy and its negative consequence for the customer-brand relationship. Journal of Product and Brand Management [SSCI], 30(3), 481-491.
19. Jung, S., Cho, H. J.*, & Jin, B. E. (2020). Does effective cost transparency increase price fairness? An analysis of the apparel brand strategy. Journal of Brand Management [SSCI], 27(5), 495-507.
18. Lee, S. H. N., & Jung, S.* (2020). Fashion consumers’ channel hopping profiles by psychographics and demographics. International Journal of Market Research. [SSCI], 62(5), 615-632.
17. Woo, H., Jung, S.*, & Jin, B. E. (2020). How far can brands go to defend themselves? The extent of negative publicity impact on proactive consumer behaviors and brand equity. Business Ethics: A European Review [SSCI, 2020 JCR Top 5% (ranking #2) in Ethics], 29(1), 193-211.
16. Guo, S., Choi, C-M.*, Shen, B., & Jung, S. (2020). Coordination and enhancement schemes for quick response mass customization supply chains with consumer returns and salvage value considerations. IEEE Transactions on Systems, Man and Cybernetics: Systems. [SCI(E), 2020 JCR top 5% (ranking #1) in Automation & Control Systems], 50(2), 673-685.
15. Jeong, S. W., Jin, B. E., & Jung, S.* (2019). The temporal effects of social and business networks on international performance of South Korean SMEs. Asia Pacific Journal of Marketing and Logistics [SSCI], 31(4), 1042-1057.
14. Guo, S., Choi, C-M.*, Shen, B., & Jung, S. (2019). Inventory management in mass customization operations: A review. IEEE Transactions on Engineering Management. [SSCI, 2020 JCR Top 25% in Engineering, Industrial], 66(3), 412-428.
13. Lau, K. W., Lee, S. H. N.*, & Jung, S. (2018). The role of the institutional environment in the relationship between CSR and operational performance: An empirical study in Korean manufacturing industries. Sustainability. [SSCI], 10(3), 834, DOI: 10.3390/su10030834.
12. Jin, B., Jung, S., & Jeong, S. W.* (2018). Dimensional effects of Korean SME’s entrepreneurial orientation on internationalization and performance: The mediating role of marketing capability. International Entrepreneurship and Management Journal [SSCI], 14(1), 195-215.
11. Wei, X., & Jung, S.* (2017). Understanding Chinese consumers’ purchase intention to sustainable fashion products: The moderating role of face-saving orientation. Sustainability [SSCI], 9(9), 1570, DOI: 10.3390/su9091570.
10. Guo, S., Shen, B., Choi, C-M.*, & Jung, S. (2017). A review on supply contracts in reverse logistics: Supply chain structures and channel leaderships. Journal of Cleaner Production [SCI(E), 2020 JCR Top 10% in Environmental Science], 144, 387-402.
9. Jung, S.*, & Ha-Brookshire, J. (2017). Perfect or imperfect duties? Developing moral responsibility framework for corporate sustainability from consumer perspective. Corporate Social Responsibility and Environmental Management [SSCI, 2020 JCR Top 10% in Environmental Studies, Management], 24(4), 326-340.
8. Jung, S.*, & Jin, B. (2016). Sustainable development of slow fashion businesses: Customer value creation approach. Sustainability [SSCI], 8(6), 540, DOI: 10.3390/su8060540.
7. Jin, B.*, & Jung, S. (2016). Toward a deeper understanding of the roles of personal and business networks and market knowledge in SMEs’ international performance. Journal of Small Business and Enterprise Development [SCOPUS], 23(3), 812-830.
6. Jung, S.*, & Jin, B. (2016). From quantity to quality: Understanding slow fashion consumers for sustainability and consumer education. International Journal of Consumer Studies [SSCI], 40(4), 410-421.
5. Kananukul, C.*, Jung, S., & Watchravesringkan, K. (2015). Building customer equity through trust in social networking sites: A perspective from Thai consumers. Journal of Research in Interactive Marketing [SSCI], 9(2), 148-166.
4. Jung, S.*, & Jin, B. (2014). A theoretical investigation of slow fashion: Sustainable future of the apparel industry. International Journal of Consumer Studies [SSCI], 38(5), 510-519.
3. Jin, B.*, Kandagal, P. M., & Jung, S. (2013). Evolution patterns of apparel brands in Asian countries: Propositions from an analysis of the apparel industry in Korea and India. Clothing and Textiles Research Journal [SSCI], 31(1), 48-63.
2. Park, M.*, & Jung, S. (2011). The study on customer loyalty programs of retailers (유통 업태별 고객보상프로그램 실태 조사). Fashion and Textile Research Journal (한국의류산업학회지), 13(2), 242-252.
1. Park, H., & Jung, S.* (2008). Determinants of store loyalty for the Internet fashion shopping malls: Self-image, perceived risk, and conformity (인터넷 패션 쇼핑몰의 점포 충성 결정 요인: 자기 이미지, 위험 지각, 동조). The Research Journal of the Costume Culture (복식문화학회지), 16(6), 979-991.
REFEREED PROCEEDING PUBLICATION/PRESENTATION (*award received)
83. Zhou, X., Chen, Y., & Jung, S. (2025, November). Effects of Message Explicitness in Inclusive Advertising: Generational Differences in Consumer Response Mechanisms (포용적 광고의 메시지 명확성 효과와 세대별 소비자 반응 메커니즘 규명). Paper presented at the Joint Conference on Fashion and Culture, Seoul, Korea.
82. Kim, S., Song, J., Hong, E., Lee, S., & Jung, S. (2025, November). Trust Crises in Global Fashion Buyer–Vendor Relations: Typologies and Strategic Responses in Asia (글로벌 패션기업과 아시아 벤더관계에서의 신뢰 위기 요인 유형화 및 대응책). Paper presented at the Joint Conference on Fashion and Culture, Seoul, Korea.
81. Choi, M., & Jung, S. (2025, November). Exploring Domesticity in Luxury Retail: A Case Study of Consumer Experience in the LEMAIRE Store (럭셔리 패션 리테일 공간에서의 가사성 (domesticity)과 소비자 경험: 르메르 (LEMAIRE)매장을 중심으로). Paper presented at the Joint Conference on Fashion and Culture, Seoul, Korea.
80. Park, Y., Zhou, X., Zhang, X., & Jung, S. (2025, November). Single-cell consumption and AI reliance: An empirical analysis of digital consumer decision-making mechanisms (단세포적 소비와 AI 의존성: 디지털소비자 의사결정 메커니즘 실증분석). Paper presented at the fall conference of the Society of Fashion & Textile Industry, Daejeon, Korea. *Best Digital Engagement Award
79. Zhang, X., Qi, Y., Kim, M. J., & Jung, S. (2025, November). When privilege feels unfair: Male and female consumers’ emotional and behavioral responses to the pink tax. Paper presented at the International Textile and Apparel Association, St. Louis, MO, USA.
78. Kim, M. J., Lee, S. H. N., & Jung, S. (2025, November). Cultivating an ethical climate: Enhancing employee ownership and affective commitment through leadership. Paper presented at the International Textile and Apparel Association, St. Louis, MO, USA.
77. Han, Y., Qi, Y., & Jung, S. (2025, October). Guilt-alleviating mechanisms in consumer responses to luxury brand CSR violations: Examining the roles of psychological ownership and justification process (명품브랜드의 CSR위반상황에서 구매자의 죄책감 완화 메커니즘: 심리적 소유 및 정당화 기제 영향력 검증). Paper presented at the fall conference of the Korean Society of Clothing and Textiles, Seoul, Korea. *Best Paper Award (Fashion Marketing Track)
76. Jung, S., Lee, S. H. N., & Wei, X. (2025, July). Support for working conditions: A corporation’s perfect obligation that remains unchanged over time. Paper presented at the RARCS conference, Croatia.
75. Lee, Y., & Jung, S. (2025, May). Fashion mobile platform user experience (UX) across shopping contexts: An empirical analysis using clickstream data and surveys (쇼핑 맥락에 따른 패션 모바일 플랫폼 사용자 경험(UX): 클릭스트림 및 설문조사를 통한 실증 분석). Paper presented at the spring conference of the Society of Fashion & Textile Industry, Seoul, Korea.
74. Myo, K.Y.N., & Jung, S. (2025, May). Exploring Myanmar consumers’ expectations of global apparel companies: A Herzberg’s motivation-hygiene theory perspective (미얀마 진출 글로벌 의류기업에 대한 현지 소비자 기대요인 탐색- Herzberg의 동기-위생이론 관점). Paper presented at the spring conference of Korean Society of Costume, Seoul, Korea. *Best Paper Award (Fashion Marketing Track)
73. Wang, Y., & Jung, S. (2024, November). Experiencers vs. witnesses: Consumer responses to greenwashing in fashion through reflection, distraction, and positive reappraisal (패션 브랜드의 그린워싱 이슈에 대한 소비자 반추, 주의분산, 긍정적 재평가: 경험자 입장과 목격자 입장 비교분석). Paper presented at the fall conference of the Society of Fashion & Textile Industry, Seoul, Korea.
72. Kim, S., Kim, M. J., & Jung, S. (2024, November). Exploring ESG in global denim brands: A text mining approach (글로벌 데님 브랜드의 ESG 정보 텍스트마이닝). Paper presented at the fall conference of the Society of Fashion & Textile Industry, Seoul, Korea.
71. Wang, Y., Shin, D., Kim, M., & Jung, S. (2024, November). ESG disclosure strategies in fashion: Assessing the 'Who, What, How' effects (패션 기업의 ESG 공시전략 제안을 위한 Who, What, How 효과 검증). Paper presented at the fall conference of the Society of Fashion & Textile Industry, Seoul, Korea. *Best Paper Award (Fashion Marketing Track)
70. Baek, E., Choo, H., Park, S., Woo, H., & Jung, S. (2024, October). Inferring the meaning of the fashion shopping: A study based on pre-consumption patterns. Paper presented at the fall conference of Korea Distribution Association, Gwangju, Korea.
69. Qiu, Y., & Jung, S. (2024, October). The effect of country-of-origin and product category fit for Chinese brands: A comparative study of fashion, food & beverage, and electronics categories (중국브랜드의 원산지-제품군 적합성 효과: 패션, 식음료, 전자기기군 비교연구). Paper presented at the fall conference of the Korean Society of Clothing and Textiles, Seoul, Korea.
68. Kim, H., & Jung, S. (2024, October). Fashion brands’ crises and consumer betrayal: The effect of incident types and brand status (패션브랜드 위기상황과 소비자 배신감: 사건 유형 및 브랜드 지위 효과). Paper presented at the fall conference of the Korean Society of Clothing and Textiles, Seoul, Korea.
67. Woo, H., Park, S., Baek, E., Jung, S., & Seo, Y. (2024, May). Retail district clustering using machine learning: Analyzing the location and sales of large and small-medium sized stores in Seoul (머신러닝을 활용한 상권 클러스터링: 서울시 대규모∙중소규모 점포의 위치 및 매출 중심으로). Paper presented at the spring conference of Korea Distribution Association, Seoul, Korea. *Best Paper Award
66. Qi, Y., & Jung, S. (2024, May). Negative spillover effects in the fashion supply chain: The impact of different types of vendor incidents and the size of the customer brand (패션 공급사슬 내 부정적 파급효과: 하청업체 사건유형 및 브랜드 규모의 영향력 검증). Paper presented at the spring conference of Korean Society of Costume, Seoul, Korea.
65. Zhou, X., Kim, H., & Jung, S. (2024, May). When a celebrity endorser gets in trouble: The effects of brands’ response time and type of new endorser on brand attitude. Paper presented at the International Conference on Clothing and Textiles, Jeju, Korea.
64. Park, S. J., & Jung, S. (2023, November). Donate or not: The effects of price, referent power and psychological reactance on donation intention (소비자는 기부를 선택할까? 가격, 준거집단, 심리적 반향 성향의 영향력 검증). Paper presented at the fall conference of the Society of Fashion & Textile Industry, Seoul, Korea. *Best Paper Award (Fashion Marketing Track)
63. Lee, Y., Kim, Y., Lee, J., & Jung, S. (2023, October). Proposal for reshoring by capitalizing on local identity, productivity, and price premium: The U.S. fashion market context. Paper presented at the fall Korean Society of Costume International Conference, Seoul, Korea.
62. Kim, S., Lee, Y., Kim, M. J., & Jung, S. (2023, October). What information did sustainable fashion firms disclose? A text mining approach (텍스트 마이닝을 통한 패션 기업 ESG 정보 유형화: 제품군에 따른 정보 유형 비교). Paper presented at the fall conference of the Korean Society of Clothing and Textiles, Seoul, Korea.
61. Chen, X., & Jung, S. (2023, October). How to promote donation intentions? An analysis of consumer benefits and consumer attributions effects (소비자 혜택 유형 및 타인지향 성향이 패션기업의 기부활동에 대한 소비자 귀인과 기부 의도에 미치는 영향). Paper presented at the fall conference of the Korean Society of Clothing and Textiles, Seoul, Korea.
60. Jung, S., & Kim, M. J. (2023, October). Discount or disclosure? The price promotion strategies of ethical fashion brands. Paper presented at the ITAA-KSCT Joint Symposium, Baltimore, MD, USA
59. Park, S. J., & Jung, S. (2023, May). Consumer ambivalence aroused by scarcity message (한정판 메시지 유형에 따른 인지된 희소성 및 소비자 양면감정). Paper presented at the spring conference of Korean Society of Costume, Seoul, Korea
58. Kim, M. J., & Jung, S. (2023, April). Reference point effects: How to disclose markup? (준거점을 활용한 패션기업의 마진율 공개 방식에 따른 소비자 반응 차이 검증). Paper presented at the spring conference of the Korean Society of Consumer Studies, Seoul, Korea.
57. Chen, X., & Jung, S. (2023, April). The effects of donation campaign message type on consumer emotions and donation intention: Construal level theory approach (해석 수준 이론을 적용한 패션제품 기부캠페인 메시지 유형이 소비자 감정 및 기부의도에 미치는 영향). Paper presented at the spring conference of the Korean Society of Clothing and Textiles, Seoul, Korea.
56. Shin, D., Kim, M., & Jung, S. (2023, April). Warmth vs. competence: The effects of ESG information on fashion corporate associations (따뜻한 기업 vs. 유능한 기업: ESG 정보 유형이 패션 기업이미지 형성에 미치는 영향). Paper presented at the spring conference of the Korean Society of Clothing and Textiles, Seoul, Korea.
55. Woo, H., Shin, D., Jung, S., & Jin, B. E. (2022, October). Does the pandemic boost sustainability? The influence of COVID-19 on consumers and their loyalty intentions toward sustainable brands. Paper presented at the International Textile and Apparel Association, Denver, CO, USA. *Paper of Distinction Award (Sustainability/ Social Responsibility Track)
54. Kim, M. J., & Jung, S. (2022, October). Coping strategies with negative consumer reviews: Effects of firms’ failure and response types on perceived justice, expectation confirmation, and trust (기대일치이론에 근거한 소비자의 부정적 구매평에 대한 패션기업의 효과적 대응전략: 실패유형에 따른 대응방식이 소비자의 지각된 공정성, 기대 일치, 신뢰에 미치는 영향). Paper presented at the fall conference of Korean Society of Costume, Seoul, Korea *Best Paper Award (Fashion Marketing Track)
53. Kwon, M., Myo, K.Y.N., & Jung, S. (2022, October). Luxury branding strategies and MZ consumers’ perceptions toward Balenciaga (명품 브랜드가 추구하는 이미지 전략과 MZ세대가 인지하는 이미지 비교: 발렌시아가를 중심으로). Paper presented at the fall conference of Korean Society of Costume, Seoul, Korea.
52. Park, S. J., & Jung, S. (2022, October). An exploratory study on hedonic shopping orientations in the context of limited edition marketing (한정판 마케팅에 반영된 쾌락적 소비심리에 관한 탐색적 연구). Paper presented at the fall conference of Korean Society of Costume, Seoul, Korea
51. Zhang, X., & Jung, S. (2022, October). Determinants of purchasing intention to original fashion products with Push-Pull-Mooring (PPM) model approach (Push-Pull-Mooring (PPM)이론에 따른 정품 구매의도 결정요인: 패션복제품 구매경험자를 대상으로). Paper presented at the fall conference of Korean Society of Costume, Seoul, Korea
50. Wang, Y., & Jung, S. (2022, October). Differential consumer responses by greenwashing types of fashion firms: Perceived corporate hypocrisy, moral inequity, and complaint behaviors (패션기업 그린워싱 유형에 따른 소비자 반응 차이 검증: 지각된 기업위선, 도덕적 불공정 인식, 불평행동). Paper presented at the fall conference of the Korean Society of Clothing and Textiles, Seoul, Korea.
49. Woo, H., Shin, D., Jung, S., & Jin, B. E. (2022, May). Adjusting to the new world: The changes in consumers’ new ecological paradigm and consumption motivations and patterns following the COVID-19. Paper presented at the International Conference on Clothing and Textiles, Seoul, Korea. *Best Paper Award (Fashion Marketing Track)
48. Zhou, X., & Jung, S. (2022, May). Sustainable price promotion effects of sustainable fashion brands (지속가능한 패션브랜드의 지속가능한 가격 프로모션 효과). Paper presented at the spring conference of Korean Society of Costume, Seoul, Korea
47. Jung, S., & Lee, S. H. N. (2021, October). The buffering effect of reduced CSR skepticism in negative consumer responses toward brand crises. Paper presented at the Korean Society of Costume International Conference, Jeju, Korea. *Best Paper Award (Fashion Marketing Track)
46. He, Y., & Jung, S. (2021, October). Typology of COVID-related messages and its differential effect on therapeutic shopping motivation (코로나 시대의 광고메시지 유형화 및 치유적 구매동기에 미치는 영향력 분석). Paper presented at the fall conference of the Korean Society of Clothing and Textiles, Seoul, Korea.
45. Jung, S., Shin, D., Woo, H., & Jin, B. E. (2021, October). Cross-brands spillover effects of CSR publicity: Effects of similarity with a dominant brand and reference brand dominance level (패션브랜드간 CSR 퍼블리시티의 파급효과: 대표브랜드와의 유사성 및 레퍼런스 브랜드 지위에 따른 차이검증). Paper presented at the fall conference of the Korean Society of Clothing and Textiles, Seoul, Korea. *Best Paper Award (Fashion Marketing Track)
44. Wang, Y., Jung, S., & Yoo, Y. (2021, April). Aesthetic value of the luxury vintage (럭셔리 브랜드의 빈티지 미적 가치 분석). Paper presented at the spring conference of the Korean Society of Costume, Seoul, Korea
43. Lee, S. H. N., Jung, S., & Ha-Brookshire, J. (2020, November). A framework of perceived corporate social responsibility gaps between internal and external stakeholders: A stakeholder theory approach. Paper presented at the annual conference of the International Textile and Apparel Association, Denver, CO, USA.
42. Lee, S. H. N., Jung, S., & Ha-Brookshire, J. (2020, November). The Ripple effects of discrepancies between employees’ expectations of corporate sustainability and perceived performance. Paper presented at the annual conference of the International Textile and Apparel Association, Denver, CO, USA.
41. Bhaduri, G., Jung, S., & Ha-Brookshire, J. (2020, November). CSR detracts or reinforces corporate ability? Differential effects of consumers’ belief on perceived corporate hypocrisy. Paper presented at the annual conference of the International Textile and Apparel Association, Denver, CO, USA.
40. Jung, S., & Lee, S, H. N. (2020, May). Empirical evidence of the consequences of a perfect duty failure: Comparing H&M and ZARA. Paper presented at the International Conference on Clothing and Textiles, Busan, Korea.
39. Chang, H., Cho, H. J., Son, J., & Jung, S. (2019, October). The comparison of fashion entrepreneurship motivations, skills, and traits between the US and Korean college students. Paper presented at the annual conference of the International Textile and Apparel Association, Las Vegas, NV, USA.
38. Jung, S., Bhaduri, G., & Ha-Brookshire, J. (2019, October). What to say and what to do: Determinants of corporate hypocrisy and its negative consequence for customer retention intentions. Paper presented at the annual conference of the International Textile and Apparel Association, Las Vegas, NV, USA. *Paper of Distinction Award (Sustainability/ Social Responsibility Track)
37. Jung, S., Cho, H. J., & Jin, B. E. (2019, October). How to frame cost information: Testing mediating role of perceived gains and losses for the effective cost transparency strategy. Paper presented at the annual conference of the International Textile and Apparel Association, Las Vegas, NV, USA. *Paper of Distinction Award (Consumer Behavior Track)
36. Jung, S., Cho, H. J., & Jin, B. E. (2019, July). Is transparent cost always good? Different effects of cost transparency on consumer perceptions by retail price and product type. Paper presented at the annual conference of the AMS World Marketing Congress, Edinburgh, Scotland.
35. Jung, S., Woo, H., Jin, B. E. (2019, May). Can one brand’s irresponsible crisis response defame the industry? Spillover as an aftereffect of negative publicity. Paper presented at the annual conference of the Fiber Society, Hong Kong.
34. Wei, X., & Jung, S. (2019, May). Message framing and perceived corporate hypocrisy: Implications for CSR performance of fast fashion (메시지 프레이밍과 지각된 기업위선: 패스트 패션 브랜드의 효과적인 CSR성과를 위한 모델 검증). Paper presented at the spring conference of the Society of Fashion & Textile Industry, Daegu, Korea.
33. Woo, H., Jung, S., & Jin, B. E. (2019, April). The effects of a fashion company’s negative publicity on consumers’ resilience and industry CSR skepticism: According to negative publicity type and the company’s previous CSR performance (패션기업의 부정적 퍼블리시티가 해당기업에 대한 소비자의 회복탄력성과 패션업계 전반에 대한 회의감에 미치는 영향: 기존의 CSR 활동여부와 퍼블리시티의 종류의 영향력). Paper presented at the spring conference of the Korean Society of Clothing and Textiles, Seoul, Korea. *Best Paper Award (Fashion Marketing Track)
32. Jung, S., Lee, S. H. N., & Ha-Brookshire, J. (2018, November). Differing expectations for corporate moral responsibility: A product category analysis. Paper presented at the annual conference of the International Textile and Apparel Association, Cleveland, OH, USA.
31. Woo, H., Jung, S., & Jin, B. E. (2018, November). The effects of fashion brands’ negative publicity recovery strategies on anti-brand behavioral intentions according to consumers’ proactive personality. Paper presented at the annual conference of the International Textile and Apparel Association, Cleveland, OH, USA.
30. Woo, H., Jung, S., & Jin, B. E. (2018, November). How far can brands go to defend themselves? The extent of fashion brand negative publicity impact on brand equity. Paper presented at the annual conference of the International Textile and Apparel Association, Cleveland, OH, USA.
29. Jung, S., Ha-Brookshire, J., Wei, X., & Lee, S. H. N. (2018, June). Cross-cultural validation of moral spectrum of corporate sustainability from perfect duty to imperfect duty. Paper presented at the annual conference of the AMS World Marketing Congress, Porto, Portugal.
28. Woo, H., Jung, S., & Jin, B. E. (2018, May). Going viral or being vigilant? The effects of recovery strategies and consumers’ social consciousness on consumer reactions toward fashion brands’ negative publicity. Paper presented at the International Conference on Clothing and Textiles, Seoul, Korea.
27. Wei, X., & Jung, S. (2018, May). Investigating the effect of brand attachment on consumers’ intention to use commercial sharing systems. Paper presented at the International Conference on Clothing and Textiles, Seoul, Korea.
26. Jung, S., & Ha-Brookshire, J. (2018, May). Chinese consumers’ perspectives on the moral responsibility of corporate sustainability. Paper presented at the International Conference on Clothing and Textiles, Seoul, Korea.
25. Lee, S. H. N., & Jung, S. (2018, May). Typology of consumers’ channel usage in an omnichannel world. Paper presented at the International Conference on Clothing and Textiles, Seoul, Korea.
24. Jung, S., Cho, H. J., & Jin, B. (2017, November). Price fairness and brand credibility by effective disclosure of cost information. Paper presented at the annual conference of the International Textile and Apparel Association, St. Petersburg, FL, USA.
23. Jung, S., & Jin, B. (2017, November). Cross-cultural investigation for slow fashion branding strategies: U.K., Hong Kong and Korea. Paper presented at the annual conference of the International Textile and Apparel Association, St. Petersburg, FL, USA.
22. Cho, H. J., & Jung, S. (2017, November). Marketing green apparel: Do advertisement claims influence consumer perceptions? Paper presented at the annual conference of the International Textile and Apparel Association, St. Petersburg, FL, USA.
21. Wei, X., & Jung, S. (2017, November). How does Chinese consumers’ face-saving affect sustainable fashion consumption? Paper presented at the annual conference of the International Textile and Apparel Association, St. Petersburg, FL, USA.
20. Shen, B., Wei, X., Jung, S., & Choi, C-M. (2017, May). Rent it or buy it? The impact of Chinese face in luxury fashion collaborative consumption. Paper presented at the annual conference of Mystique of Luxury Brand Conference, Seoul, Korea.
19. Cho, H. J., & Jung, S. (2017, March). Pride and guilt: The effect of moral emotion for green apparel. Paper presented at the annual conference of American Collegiate Retailing Association, Minneapolis, MN, USA
18. Jung, S., & Ha-Brookshire, J. (2016, November). Perfect or imperfect duties? Consumer perspectives toward corporate sustainability. Paper presented at the annual conference of the International Textile and Apparel Association, Vancouver, Canada.
17. Jung, S., & Jin, B. (2015, November). Creating customer values for the economic sustainability of slow fashion brands. Paper presented at the annual conference of the International Textile and Apparel Association, Santa Fe, NM, USA.
16. Jung, S., & Jin, B. (2015, June). Slow fashion consumers: Profiling consumers according to values, apparel consumption behaviors and demographics. Paper presented at the Association for Consumer Research, Asian Pacific Conference, Hong Kong.
15. Jung, S., & Jin, B. (2014, November). A critical linkage to environmental and social sustainability: A conceptual clarification of slow fashion. Paper presented at the annual conference of the International Textile and Apparel Association, Charlotte, NC, USA.
14. Jung, S., Kananukul, C., Watchravesringkan, K., & Park, M. (2014, November). Consumers’ responses to standardized merchandise strategies of fast fashion in global markets. Paper presented at the annual conference of the International Textile and Apparel Association, Charlotte, NC, USA.
13. Kananukul, C., Jung, S., & Watchravesringkan, K. (2014, March). Building customer equity through trust in social networking sites: A perspective from Thai consumers. Paper presented at the annual conference of the American Collegiate Retailing Association, Dallas, TX, USA.
12. Jin, B., & Jung, S. (2013, October). The role of social networks and global mindset of decision makers in SME firm internationalization. Paper presented at the annual conference of the International Textile and Apparel Association, New Orleans, LA, USA.
11. Carrico, M., Jung, S., Turner, T., & Ohrn-McDaniel, L. (2013, October). Technology in apparel design- What is being used? Paper presented at the annual conference of the International Textile and Apparel Association, New Orleans, LA, USA.
10. Jung, S., & Jin, B. (2013, May). Time to be slow? Slow movement in the apparel business. Paper presented at the annual conference of the Academy of Marketing Science, Monterey, CA, USA.
9. Kananukul, C., Jung, S., & Watchravesringkan, K. (2013, May). Modeling customer equity: The roles of social networking sites, trust, and brand equity. Paper presented at the annual conference of the Academy of Marketing Science, Monterey, CA, USA.
8. Jung, S., & Jin, B. (2012, November). Distinctive pattern of internationalization between apparel and information technology industry: Uppsala model approach. Paper presented at the annual conference of the International Textile and Apparel Association, Honolulu, HI, USA.
7. Carrico, M., Hestenes, L., Jung, S., Li, J., & Wang, Y. C. (2012, November). Could costumes create change? A quantitative study of preschool children’s physical activity as affected by costumes. Paper presented at the annual conference of the International Textile and Apparel Association, Honolulu, HI, USA.
6. Jin, B., & Jung, S. (2012, November). Small business internationalization: What hinders and how we can help? Paper presented at the Joint Symposium of the Korean Society of Clothing and Textiles & the International Textile and Apparel Association, Honolulu, HI, USA.
5. Hestenes, L., Carrico, M., Li, J., & Jung, S. (2012, September). The benefits of taking costumes outdoors: Preschoolers moving, learning, and building community. Paper presented at the annual conference of the North Carolina Association for the Education of Young Children, Raleigh, NC, USA.
4. Park, M., & Jung, S. (2010, May). Customer loyalty programs of Korea mass retailers (유통 업태별 고객보상프로그램 실태 조사). Paper presented at the spring conference of the Korean Society for Clothing Industry, Daegu, Korea.
3. Jung, S., & Yang, Y. (2009, October). A structural model of proximity of clothing to self, hedonic shopping orientation, conspicuous consumption and information search. Paper presented at the fall conference of the Korean Society of Clothing and Textiles, Seoul, Korea.
2. Jung, S., & Park, M. (2008, October). Perceived risk and store loyalty of online apparel consumers: Self-image/store-image and clothing-image/store-image congruity. Paper presented at the fall international conference of the Costume Culture Association, Beijing, China.
1. Jung, S., & Park, H. (2008, April). Determinants of online store loyalty: Self-image, perceived risk, and conformity (인터넷 패션 쇼핑몰의 점포 충성 결정 요인: 자기 이미지, 위험 지각, 동조). Paper presented at the spring conference of the Costume Culture Association, Seoul, Korea.