FIRST at KHU

Fashion Industry & Retail Studies Team

FIRST combines fashion expertise with research and problem-solving strategies to address the evolving challenges of the fashion industry.

Through innovative, data-driven, and creative approaches, FIRST aims to achieve outstanding research and its applications.

Key Functions of FIRST

1. Business Strategy & Marketing

Trend Analysis: Study current and future fashion trends, consumer behavior, and emerging retail strategies to guide brands.
Market Insights: Conduct consumer surveys, brand analysis, and market demand predictions to craft effective marketing strategies.
Engagement Growth: Identify innovative methods to increase consumer engagement through social media, experiential marketing, and personalized retail experiences.

2. Sustainability & Ethical Practices

Sustainable Business Models: Research and propose sustainable production and consumption models for the fashion industry.
Environmental Impact: Develop actionable solutions to reduce waste, minimize carbon footprints, and support circular fashion initiatives.
Ethical Standards: Advocate for and implement fair labor practices and ethical sourcing in fashion production.

3. Fashion SMEs Branding

Brand Identity Development: Assist small and medium enterprises (SMEs) in defining and refining their unique brand identity.
Storytelling: Build compelling brand narratives that resonate with target audiences and emphasize authenticity.
Market Positioning: Help SMEs identify niche markets and develop branding strategies to differentiate them from competitors.

Fashion Brands: Assist in product development, market positioning, and sustainability strategies.
Retailers: Optimize consumer experiences and forecast inventory needs based on data analytics.
Educational Institutions: Provide research and insights to inform academic programs and foster future talent.
Government & NGOs: Collaborate on policies promoting sustainability and ethical practices in fashion.
SMEs: Empower small businesses to scale up by offering branding, marketing, and product development support tailored to their needs.