Sojin Jung Ph.D.
Dr. Sojin Jung is a Professor in the Department of Clothing and Textiles at Kyung Hee University in Seoul, Korea. She earned her Ph.D. in Consumer, Apparel, and Retail Studies from the University of North Carolina at Greensboro, USA. Committed to academic excellence, Dr. Jung has published numerous fashion-related studies in internationally renowned journals and has presented research papers at domestic and international conferences. She has been recognized with multiple research awards from esteemed academic associations and has secured research funding from prestigious organizations, including the Korea National Research Foundation and the Hong Kong Research Grants Council. Her research interests span a wide range of topics within the fashion industry, with a particular focus on branding strategies, consumer behavior, and corporate sustainability.
EMPLOYMENT
2025.09 - present
Professor
Department of Clothing and Textiles (Fashion Marketing), College of Human Ecology,
Kyung Hee University (KHU), Seoul, Korea
2020.09 - 2025.08
Associate professor
Department of Clothing and Textiles (Fashion Marketing), College of Human Ecology,
Kyung Hee University (KHU), Seoul, Korea
2018.03 - 2020.08
Assistant professor
Department of Clothing and Textiles (Fashion Marketing), College of Human Ecology,
Kyung Hee University (KHU), Seoul, Korea
2014.09 - 2018.02
Assistant professor
Institute of Textiles and Clothing (Fashion Retailing & Marketing),Faculty of Applied Science and Textiles, The Hong Kong Polytechnic University (PolyU), Hong Kong
EDUCATION
2014
Ph.D. University of North Carolina at Greensboro, USA
Major: Consumer, Apparel, and Retail Studies
Minor: Educational Research Methodology
2008
M.A. Ewha Womans University, Seoul, Korea
Major: Clothing and Textiles (Fashion Marketing & Merchandising)
2006
B.S. Kyung Hee University, Seoul, Korea
Major: Clothing and Textiles
AWARDS
2025 Best Paper Award (poster), Fashion Marketing Track, Korean Society of Costume, Korea
2024 Best Paper Award (poster), Fashion Marketing Track, The Society of Fashion & Textile Industry, Korea
2024 Best Paper Award, Korea Distribution Association, Korea
2023 Outstanding Faculty in Research, Kyung Hee University, Korea
2023 Best Paper Award (oral), Fashion Marketing Track, The Society of Fashion & Textile Industry, Korea
2022 Paper of Distinction, Sustainability/Social Responsibility Track, International Textile and Apparel Association, USA
2022 Best Paper Award (oral), Fashion Marketing Track, Korean Society of Costume, Korea
2022 Best Paper Award (poster), Fashion Marketing Track, Korean Society of Clothing and Textiles, Korea.
2021 Best Paper Award (poster), Fashion Marketing Track, Korean Society of Costume, Korea.
2021 Best Paper Award (poster), Fashion Marketing Track, Korean Society of Clothing and Textiles, Korea
2021 Best Reviewer Award, Fashion & Textile Research Journal, Korea
2020 Best Reviewer Award, Fashion Business & Marketing Track, Fashion & Textiles, Korea
2019 Paper of Distinction, Consumer Behavior Track, International Textile and Apparel Association, USA
2019 Paper of Distinction, Sustainability/Social Responsibility Track, International Textile and Apparel Association, USA
2019 Best Paper Award (oral), Fashion Marketing Track, Korean Society of Clothing and Textiles, Korea
2015 Early Career Grant Award, Research Grants Council, Hong Kong
PROFESSIONAL AFFILIATIONS
Board member: The Society of Fashion & Textile Industry (한국의류산업학회), Korean Society of Consumer Studies (한국소비자학회), Korean Society of Costume (한국복식학회)
Editorial board member: Journal of Korean Society of Clothing and Textiles (한국의류학회지), The Korean Fashion and Textile Research Journal (한국의류산업학회지), Journal of Korean Society of Costume (복식지)
Committee member: Student fellowships and awards committee, International Textiles and Apparel Association (ITAA)