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YITONG HE (2020 - present)
PhD
ORCID
0009-0000-2133-0226
Education
2023-present Ph.D Kyung Hee University
(Clothing & Textiles Marketing: Fashion Marketing)
2019-2022 M.A Kyung Hee University
(Clothing & Textiles Marketing: Fashion Marketing)
2015-2019 B.S Kyung Hee University (Journalism & Communication)
Publication/presentation/awards
- Presentations
2021. 코로나 시대의 광고메시지 유형화 및 치유적 구매동기에 미치는 영향력 분석. 한국의류학회 추계학술대회.
Research interests
Fashion consumer psychology, retail theraphy
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