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XIAOHAN ZHOU (2020 - present)
PhD
ORCID
0009-0002-3703-9550
Education
2023-present Ph.D. Kyung Hee University (Clothing & Textiles: Fashion Marketing)
2020-2022 M.A. Kyung Hee University (Clothing & Textiles: Fashion Marketing)
2016-2020 B.S. Sungshin Women's University (Clothing & Textiles)
Publication/presentation/awards:
- Publications
2023. 소비자 가치를 근거로 한 지속가능한 패션브랜드의 가격할인과 번들 패키지 효과: 프로모션 호감도, 지각된 위험, 브랜드 신뢰도, 브랜드 진정성을 중심으로. 복식, 73(5), 1-15
- Presentations
2024. When a celebrity endorser gets in trouble: The effects of brands’ response time and type of new endorser on brand attitude. 한국의류학회(ICCT) 춘계학술대회.
Research interests
Fashion marketing, corproate crisis management
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